Like most cities and towns in America, rail was the primary mode of transport for the majority of the population. The Atlantic City area was served by three different rail/street car services over the years ranging from electrified railroad service from the Pennsylvania Railroad connection Camden and Atlantic City. Another being an electric interurban line that operated from Atlantic City to Ocean City, NJ, and the last being the Atlantic City Street Car which operated between Atlantic City and Longport, NJ. All of these services were discontinued by the year 1955 due to the decline in ridership and as a result of the overall decline of Atlantic City as a destination.
With the recent decline of the Atlantic City once again due to lost in gambling revenue for a number of years. Atlantic City needs to once again reimagine itself to stay alive. This is decline is an opportunity to diversify the Atlantic City economy and make than just a seashore resort town, but instead a true regional city. Today public transit is seen in many places around the world as an important aspect to a cities growth as it provides necessary links for people in the city without the need for a car. The goal with Shore Lines is to create a conceptual light rail transit system for the Atlantic City, New Jersey and its surrounding suburbs. The service would be design to work and connect with the existing NJ Transit and Jitney Bus services with the potential to expand to additional towns and cities and with the goal to revitalize rail services, reducing car usage, and create new economic centers for growth in the South Jersey area.
Brand board
The goal in for Shore Lines real world elements was to create its components through the ideals of modernism with a focus of form and material. The ticketing kiosk and turnstiles incorporate free form organic forms that are broken up horizontal and vertical lines in order to differentiate between materials.
Shore Lines Kiosk UI
The Kiosk user interface was designed around the Shore Line's brand with a simple easy to use interface.
Shore Lines Mobile App
This section of the app allows the users to view there location on the transit map as well as search to receive the best route to your destination. The map also includes filters to view the routes of the existing NJ Transit and Jitney Bus services.
My Pass
This section allows the user to manage their rail pass whether that be adding funds, seeing recent usage and, other card related functions.
Here the view the user can schedules of the three rail lines. Users have the option to view the upcoming trains are a particular station or, view the whole schedule across the whole train lines.
The last section is the standard app management menu allowing users to manage their account settings, payment methods, app settings, and giving the ability to log out.
Physical Card
A physical card can be purchased by user request. These cards work identically to the digital card loaded to Apple Pay or Google Pay but, feature a different design.

Physical Card
Digital Card
Interactive App Prototype
Shore Lines has gone through a rebrand, check it out now on Isaiah Almodovar's site.
Tools Used
Adobe XD
Adobe Photoshop
Adobe InDesign
Adobe Illustrator

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